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                                               Fast Food

             

Mc Donald's

The biggest food chain in the world is called McDonald's. It can be identified by its distinctive logo, which is composed of vibrant colours red and yellow. 

Many companies and businesses have started using social networks since they became the quickest way to spread and share information, including McDonald's, which is well-represented in them. McDonald's extensively uses emojis and the mobile-first strategy of Instagram by including a link to food through the McDonald's app in its bio.

According to Pitti (2015), using Instagram, McDonald's promoted its all-day breakfast menu rollout. It posts an amusing message requesting that users tap their favourite breakfast item. In fact, the post received 29,500 likes and 1,041 comments, which is significantly higher engagement than the industry standard.] The way of interacting is more successful due to the tools that Instagram provides, such as the tool in stories where you can ask questions, and polls, add a variety of effects, use hashtags, and boost ads speedily in a way which does not overwhelm the user.

    Beauty and Fashion 

            Victoria's Secret 

The fashion industry has expanded to include men, women, and the LGBT community, making it more inclusive. The beauty and fashion industries have impacted successive generations and significantly impacted society. Social networks are now an excellent tool for this tremendous inclusive industry throughout society, thanks to digitization. Instagram and other social media platforms have helped to spread and advance this sector. Since Instagram has made it possible for users to develop and succeed, anyone can become known as an influencer based on the number of followers they can amass. There are numerous opportunities for people to become well-known and have the chance to represent a brand on social media. 

The platform has a designated area for purchases; at the bottom, consumers can be found in various categories to browse and buy from. They will display multiple brands, product information, and customer reviews, making it incredibly simple. Hashtags on Instagram play an influential role in this industry because they help target content and are simpler to use. Many influencers use hashtags to connect with people based on their interests.

Victoria's Secret illustrates well-known lingerie, womenswear, and beauty brand with a solid social media presence and visually appealing content.

According to Ramakrishnan (2019), Instagram is a photo- and video-sharing website that has established itself as a top platform for businesses to market their goods. Therefore, it should be no surprise that Victoria's Secret is the second most followed brand on Instagram, with close to 69 million followers. The brand appeals to its followers' aspirations by featuring its models wearing its products. With an average of 32,000 followers added every day, it has a constant follower growth rate of 17.9% and has gained over 10 million new followers during the period under study.

Instagram is all about sharing photos, and this brand frequently posts photos of its models wearing the brand's logo in picturesque settings with dark lighting because they believe this is the best way to draw in new followers. Due to the influence of those on social networks, today's industry is reflected in the trends people follow. Everyone uses celebrities, models, influencers, public figures, and more as references. 

Since it is easier and more direct to reach the audience and be influential in each campaign the brand is launching, brands look to collaborate with these people who are well-liked on the networks. Instagram is a platform that makes it simpler for a user or consumer to compare and connect one page with another because of its functionalities and facilities. Additionally, it is focused primarily on the visual because it aids in quenching thirst. Because of this, it increases the likelihood that the person will remember the photo and its colours because of the impact they have on perception and decisions.

Technology

             Samsung

One of the categories in which people also demonstrate a strong interest in consumerism in society is technology. Technology has become an indispensable part of our daily lives, making it easier to use, more effective, and optimal for communication.

When we talk about it in terms of technology, it's a vast field where various brands are particularly committed to technological advancements; one of them is Samsung.

In essence, Samsung has a variety of social media profiles where each one tries to share new bells, but each one is evaluated differently. Samsung benefits significantly from the visual management of apps like Instagram. When Samsung releases a new product—whether it's a smartphone, tablet, smartwatch, or something else entirely—they post about it on their account. These brands aim to keep their devoted customers constantly informed about their new products, but they're also actively recruiting new customers. As was stated at the outset, influencers play a crucial part. These brands frequently collaborate with them, and the credibility they lend to the brand helps it gain more followers. 

    

Convincingly consuming in this field is now more challenging due to increased competition. People may feel a little overwhelmed by social media ads.   

According to Mati (2020), when Samsung launched the Galaxy Note 10+ 5G through Instagram, in order to publish on this platform, a minimum of 50 stories and roughly 20 Instagram accounts were required. Samsung collaborated with Social Chaim on this launch. This campaign was mainly focused on video adventures, which have a genuine expectation of a free runner and also show some perspectives on the introduction of the new phone, including Super Steady mode, Zoom-In Mic mode, and the capability to take action using the TOF camera combination from the real world.                                               

In addition to using images to advertise on this platform, Samsung also uses the technique of microblogging, in which it posts images about upcoming products or features. By differentiating and providing value because the forthcoming launches will be more advanced, Samsung can test the market, and most of its campaigns are successful because something was done beforehand through this highly visual platform.

Given that Samsung is a well-known brand in the technology industry, joining a platform is a wise move if you want to emphasize the functionality of your product. They provide a brief overview of their partnership with Samsung and Instagram in the video below.