Advertisements Impacts on Society

Instagram has a feature of advertisement as an individual or corporation can advertise their product so that it can pop up in the news feed and people get excited to buy. The advertisement part consumes about 21% of the news feed on Instagram, with about 1.3 billion users on Instagram browsing the news feed, and they buy the advertisement product according to their interests. (Statista Research Department, 2021).

SOME EFFECTS IT MAY CAUSE 

If you have a business nobody knows, you have little hope of succeeding. 

Effective advertising comes with a price; many small businesses rush to buy advertising without a plan and waste their money. Even low-cost advertising is a waste because it doesn't generate more revenue than the campaign costs.  

In the 1950s, advertising was seen as brainwashing, a method of manipulating people to buy stuff they didn't really want. Nowadays, these worries haven't gone away; for example, the stereotypes about women can create an artificially high standard of what average women look like.

Negative effects on society

• Distorts the truth about the products. Create exaggerated views of the product's benefits while soft-pedalling the side effects.

• Can do harmful practices, like heavy drinking or driving at super-fast speeds, look glamorous and fabulous.

• Creates false needs or concerns in people's minds, then offers them a product to fix the non-existent problem.

Positive effects on society

• Give consumers information about products, helping them select the one that's right for them.

• Ads are fun to watch. 

• Organizations use it to promote charities or share valuable information.

• The money the industry pumps into newspapers, local TV stations and other media helps keep the media in the black.

WHY INSTA ADS REALLY WORK

With over 1 billion users, Instagram is ranking second after Facebook according to active users.  As more users join and pursue their feeds and stories, the explore tab and IGTV are an excellent opportunity for brands of all varieties to get into this space. 

While many people use social networks to connect with their family and friends or see what their favourite celebrities are up to, millions of millions check out what brands are sharing. 

200 million users visit at least one business profile daily, meaning 81% of users also use the platform to research products and services. Instagram recently made shopping more prominent on the platform. 

Develop and use visually appealing and compelling content, and see how Instagram fairs for your brand and the product and services you provide.

Snapchat may have been the first with content, but now Instagram has developed its own version after Snapchat declined Facebook’s acquisition offer.

While Instagram Stories isn’t new, more brands continue getting into this placement and seeing great success. Half a billion people watch Stories daily, so showcasing your brand through Stories is excellent. 

Instagram is a decade old now, but it’s still a viral platform that isn’t going anywhere soon. Businesses continue to launch new features that engage our target audiences by leaving comments or taking more decisive action, such as converting. If you work in e-commerce, Instagram can be crucial to your success as it is undeniable and currently the most shopping-centric social media advertising platform.

WAYS INSTAGRAM CHANGED THE WORLD

Users now spend 53 minutes per day; on average, its impact on our day-to-day lives has been significant, and I don’t just mean the number of people who refuse to take a bite of their meal until they’ve taken the perfect #brunchgoals picture.

Instagram has created sub-genres, businesses and careers and has disrupted whole industries. We’ll look at 4 ways that Instagram has influenced modern behaviours, which are worth considering in your marketing and outreach process.

Its diversified beauty standards

Instagram has received some criticism when it comes to affecting the mental health of young people. Some blame the amount of filtered, edited images, which present an unrealistic expectation of beauty.

People no longer rely on traditional media broadcasting a narrow definition of beauty. From users sharing their unfiltered pimples, stretch marks and scars to the rise in plus size, trans and disabled influencers, efforts are being made via Instagram to break beauty taboos.

These diverse representations are growing on the platform and building significant audience traction, causing brands to expand on sales. 

It has changed the way we travel.

Instagram is considered a treasure trove for travel inspiration. We can easily see pictures of the most idyllic spots worldwide, and our travel behaviours are changing.

Whether we use the app to research the best places to go before travel or choose a particular spot because we want to recreate a picture-perfect post, ‘Insta-tourism’ impacts us. 

According to research by Facebook, 70% of travel enthusiasts use the platform to share their travel plans, while 67% use Instagram to find inspiration for new journeys.

Created new Food trends

Food trends are widespread changes in food preferences. Some such trends prove to be long-lasting. Food trends are often discussed in magazines devoted to cuisine and the internet.

Some of these trends help local or global businesses get more advertising and clients; it's considered an influencer's paradise because if the company attracts them, they'll have plenty of free advertising. 

Generally, the rule tends to be that the things that stand out succeed. Avocado on toast no longer makes the cut. Think Matcha lattes, charcoal-activated croissants, acai bowls and rainbow bagels.

Mobilized Activism

Instagram has helped bring worthy causes to the fore.

Many activists use Instagram as a storytelling device to spread their message far and wide, inspiring others to get involved and giving influential individuals direct access to their followers to deliver undiluted messages of support.

With this can come several movements supporting different causes, like persons, animals, the environment, and so many more. 

Through this awareness building, causes are finding that they’re being discovered by new audiences, for example, Justin Beiber’s support for the #blacklivesmatter movement.