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     The Most Incredible Social Media 

 Instagram has emerged as the most helpful platform for the newer generations. Instagram allows users to share videos,   publications, and other content that anyone can use for personal or business use in digital commerce. According to Simon Kemp (2022), the chief analyst at DataReportal, Instagram will have at least 1.440 billion users worldwide in July 2022, which means that 23.1% of all people in the world are 13 or older who use the social media platform. Instagram has undergone numerous changes over the years, beginning with the colour of its logo, which was once distinguished by having a dark colour combined with pastel colours. However, in a recent update, the logo's colour was changed to pink, making it stand out from other platforms and impacting users' eyes. Due to its popularity and the response it receives from users and consumers, Instagram has also been viewed as a platform for disseminating information. As a digital tool that can reach a sizable audience, many businesses use it to promote sales and spread publicity.