Functionalities

                                                     Functions in Instagram

·         There are 3 types of Instagram categories:

       Personal / Creator /professional

                     So, at this point Creator and professional combined together, so it creates only two categories Personal and Professional ( Creator + Professional)

First let's look at personal accounts.

Personal uses they have,

No analytics or API access, (which means you can't schedule posts, use the Facebook creator studio to manage Instagram and you won't have third-party access to analytics.)

  Additionally, you can't use contact buttons on your profile or use gift card or delivery stickers or the swipe up function in stories.

So if you are a business owner or marketer, those are big disadvantages, but they do have some benefits.

  Personal accounts have access to all of the music options in reels and stories. (Additionally, personal accounts are the only account type that can be private. Professional accounts cannot be).

Professional accounts

Instagram groups business and creator account together under the title of professional accounts, though they are two distinct account types.

They both have, analytics or insights.

They both have access to contact buttons and the gift card delivery stickers.

  They allow you to collaborate with other accounts leveraging the branded content features. Even though they share a lot of the same features, they have some important differences.

      Business accounts are intended for a business entity that is making money or selling something. So they have API access. That means scheduling, means access to the Facebook creator studio for managing Instagram from your desktop and the ability to use third-party analytics. 

We should point out that the creator profiles do not have this API access. Another difference between the business and creator accounts is the music access. Most business accounts don't have the full music library. They have the royalty free music library, which means it's very limited in scope and you won't have pop culture related music in that music library. In comparison, creator accounts are intended for influencers. These are for those people creating content that might align with a brand but may not be actually selling their own products.